wordplay - your august 2024 newsletter


Marketing is how you find your audience, and communications are what you say when you do.

newsletter: august 2024


b2b marketing communications: wordplay

new and approved scrabble words

  • adorbs
  • bae
  • eggcorn (a misheard slip of the ear)
  • fintech
  • folx (inclusive alternative to folks)
  • grawlix ($%!*#)
  • hangry
  • hygge
  • inspo
  • Ixnay, ixnayed, ixnaying, ixnays
  • jedi
  • matcha
  • onesie
  • roid
  • skeezy
  • slushee
  • spork
  • swole
  • thingie
  • unmalted
  • vax, vaxxed
  • vibed, vibing

Source: ‘Yeehaw, bae,’ official Scrabble dictionary adds 500 new words | PBS News

LOL

I nicknamed my cat “The Vast Majority of Social Media” because he doesn’t like me, follow me, or share anything.

Words Invented By Marketers

Everyone's favourite advertising teacher, Terry O'Reilly, recorded an episode dedicated to drinkability, dependability, spin-o-rama, and halitosis.

S5E06 (Archive) - Words Invented By Marketers

Mad Libs

Do you know Mad Libs? It's a word game of fill-in-blanks that creates silly stories to make you laugh. Kids especially like them, and so do I. So, I wrote one. Print it out and play; who knows, you might find some inspiration. 🤣

The Business Founder’s Journey

Once upon a time, in the bustling city of ____(room in the house), there was a passionate founder named ____ (person’s name). They decided to follow their dream and started a business that provided ____ (service). Known for their ____ (adjective) solutions, they quickly gained a reputation for excellence.

Every day, __________(the person) worked tirelessly to manage all aspects of the business. From __________ (verb ending in -ing) client needs to handling __________ (plural noun), they wore many hats. Despite their dedication, they often felt overwhelmed and exhausted.

One day, while dealing with a particularly challenging __________ (noun), __________( realized they needed a better way to balance their responsibilities. "I can't do everything myself," they thought. "I need a __________ (adjective) plan and some their __________ (fruit)."

Determined to find a solution, __________( the person) began researching effective __________ (Olympic summer sport) techniques. They discovered the importance of __________ (abstract noun), time management, and setting __________ (adjective) goals.

With renewed motivation, __________( the person) developed a comprehensive business plan. They created a detailed schedule, prioritized tasks, and set measurable goals. They also decided to implement tools like __________ (noun) and __________ (noun) to streamline their processes.

As __________( the person) put their new plan into action, they started to see positive changes. Their productivity improved, and they felt more in control of their business. They even found time to focus on their passion for __________ (hobby or interest).

One of the most significant changes came from delegating tasks to the ____________ (sports team). By empowering their employees and trusting their expertise, __________(the person) was able to focus on strategic growth and innovation.

Slowly but __________ (adverb ending in -ly), the business began to thrive. Clients were happier, projects were completed more efficiently, and the company's reputation grew stronger.

In the end, __________(the person) learned a valuable lesson about the importance of balance and support. They realized that true success comes from __________(verb ending in -ing) relationships and providing real value to clients.

And so, __________(the person) and their business lived happily ever after, knowing that with the right approach, they could overcome any challenge.

marketing communications

Wintrip Communications supports its clients in three ways.

  1. Monthly Marketing Program: This comprehensive package includes strategic counsel, coaching, and tactical execution. Perfect if you value the expertise of a flexible, responsive, and collaborative guide to show you the way and get it done.
  2. Consulting: Our mission is to help you make confident marketing communications decisions. Our 90-minute Thought Partnership Call is a great way to get started. You can ‘pick our brains’ without paying for a multi-thousand-dollar strategy deck.
  3. Project Work: Set up a call to talk about your requirements so we can define a scope, budget, and timelines.

Danielle Wintrip

Thanks for reading!

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Danielle Wintrip, Wintrip Communications

Marketing Communications for B2B Services

danielle@wintripcommunications.com

416-825-3424

Book a 15-minute call

www.wintripcommunications.com

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Danielle Wintrip, Wintrip Communications

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