Better Chats with AI Using SEEQR©


Danielle Wintrip CM

B2B & Professional Services Marketing
Authentic AI for Marketing Course

Hi [First Name],

Working with ChatGPT can feel like talking to a teenager. Sometimes effusive, sometimes emo, and often not living up to its side of the conversation.

Generative AI tools like ChatGPT can be brilliant, but only when we know how to ask for what we want. So, I created SEEQR©—a simple framework to help you think more clearly with AI, not just at it.

SEEQR© isn’t another prompt formula, it’s a way to get clearer thinking and better results from AI.

It helps you move from “Why is this so cheerleader-ish/generic/vague/boring?” to “Wow, that sounds just like me.”

SEEQR© stands for:

S: Specificity – Vague prompts = vague results. Add detail about your audience, your format, your goal.

E: Expert Role – Assign ChatGPT a job. Want brand advice? Ask it to be a brand strategist.

E: Examples – Show what good looks like. Reference tone, structure, or a model to follow.

Q: Query the Model – Ask for reasoning. Challenge its thinking. It’s a conversation, not a vending machine.

R: Reflection – Take a beat. Is this working? Is it you? Could it be better? Let your judgment lead the way.

SEEQR© makes you a better thinker and communicator, with or without AI.

I hope this helps improve your conversations with your generative AI tool of choice.

Hit reply and tell me what you think!

And if you'd like to learn more about using AI to market your business, hit the green button below to learn about The Authentic AI for Marketing Course.

Wishing you better conversations with AI and the teenagers who only say 'k in response to you while scrolling TikTok.


Warmly,
Danielle

17 Beverley Street, Toronto, ON M5T 1X8
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Danielle Wintrip, Wintrip Communications

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