Dear Reader, GPT-5 just changed the game for professional services marketing, and most people don’t realize how different it is from GPT-4. Here’s what shifted: GPT-5 is “agentic,” meaning it takes more initiative in understanding your intent. Your old prompts might now feel clunky or produce unexpected results. Quick win to try today: GPT-5’s real-time router decides when to think deeply vs. respond quickly. Next time you need strategic thinking, be explicit: “Think carefully about this marketing challenge before responding.” Try it when planning content themes or analyzing messaging. You’ll notice GPT-5 engages its deeper reasoning mode. Want the framework? Join my free session on Wednesday, September 10, 12:30-1:30 ET. I’ll show you exactly how to adapt your prompting approach.
Strategically yours, Danielle P.S. Can’t make it live? Register anyway; all attendees will receive the replay and my GPT-4 vs. GPT-5 comparison sheet. |
This newsletter is sharp, strategic, and built for people who sell their thinking. If your business runs on relationships and expertise, these emails help you make smarter decisions—minus the jargon. And I definitely talk about Gen AI and how to use it better.
The Click-Twice and Close Email Dear Readers, The last two weeks of August feel to me like a liminal space. We're in a transitional period between summer and not summer, resting but also preparing for September. And it's my birthday at the very end of the month. Anyone who knows me well knows I love my birthday. In honour of the liminal space, this week's email asks you only to click twice and close. Ready? Click 1 Save the date, Wed., Sept. 10, 12:30 - 1:30, for my next webinar. Vote on my...
As I read what industry experts had to say about Chat GPT 5, two cultural lines popped into my head: 1. “I do declare, Frank Kennedy, if you don’t look dashing with that new set of whiskers!” (Scarlett O’Hara in Gone with the Wind) 2. “A little less conversation, a little more action” (Elvis Presley, "A Little Less Conversation") High-Level Differences Between ChatGPT 4 and ChatGPT 5 1. Where did my models go? The model selection drop-down is gone for most users (Plus/Pro/Team users can still...
Danielle Wintrip CM B2B & Professional Services Marketing Authentic AI for Marketing Course Dear Reader, Thank you for opening my emails. There have been some new subscribers recently, so I wanted to say hello and give you a present. As I got tackled by my calendar this month, I noticed that June and October are full of conferences, which got me thinking about marketing. I can be lackadaisical in my preparations to attend these events sometimes, so I thought I'd get down a plan once and for...