newsletter: may 2024

marketing b2b services

From Danielle Wintrip, Wintrip Communications

This month, I offer you snippets of marketing smarts designed to help you take an extra step in thinking about your business.

B2B is Different: Sales Cycle

The sales cycle for dish soap is typically short, with consumers making quick decisions. B2B services have a longer sales cycle, often involving multiple touchpoints, trust building, and lengthy deliberation processes.

This is why relationship building is important for B2B service businesses.

Marketers Marketing Marketing

You know a marketer has snared you with their marketing messages when you are:

Thinking in circles
Caught in a research loop
Doubting your approach
Overwhelmed by the next steps.

Solution: Pay for advice from a trusted marketing advisor.

Hogwarts Castle

Have you ever found a marketing course, program, book, or system that looked incredibly tempting to implement? It was complex and promised great outcomes.

And did you reach step 2 or 3 before you abandoned it?

It's kind of like building a giant-sized Harry Potter castle from Lego. SO FUN until it isn't.

Beware of complexity when it comes to marketing. You likely won't have the time or inclination to implement the program or system fully.

And then you've wasted money that you could have spent getting marketing done for you.

WDTM*: SERP?

SERP = Search Engine Results Page

It's a listing of results in response to a query made using a search engine.

Types of SERPs are:

Organic search results
Paid search results
Knowledge panel
Answer boxes
Videos

The next time you search for something, look at the different features on the page and notice which you page attention too.

*WDTM= What Does That Mean?

sitcom quote

"I want you to know, I value each of your opinions, even when you're wrong." — Ted Lasso

services

Wintrip Communications supports its clients in two ways.

Monthly Marketing Program: This comprehensive package includes strategic counsel, coaching, and tactical execution. Perfect if you value the expertise of a flexible, responsive, and collaborative guide to show you the way and get it done.
Consulting: Our mission is to help you make confident marketing decisions. Our 90-minute Thought Partnership Call is a great way to get started. You can ‘pick our brains’ without paying for a multi-thousand-dollar strategy deck.